In the run up to the British Grand Prix, Formula 1 held a live demonstration on the streets of London, gaining positive feedback and exposure in doing so. While Lewis Hamilton chose to holiday in Greece, drivers Daniel Ricciardo, Sebastian Vettel & Valtteri Bottas all took to the streets, pleasing the crowds by opposing their instructions to not perform any ‘donuts’. They preceded to do many.
Mayor Sadiq Khan has also recently given his approval for a Championship race to take place in the capital. A London GP is now becoming a serious alternative given that Silverstone has activated its release clause as of 2019.